The client, a well-known local medical and beauty center, aimed to attract younger customers through the online channel. However, the original website did not perform well and the center contacted Swantix for a solution. After our team of consultants studied all aspects and factors relevant to the prospective client, we made the following four suggestions:
- Responsive website design to include phone and tablet versions.
- Thoroughly check the website wording so you can prevent search engines from showing unverified medical services as a reason to abort.
- Create a promotion registration form directly on the website that is user-friendly and can easily manage customer data.
- Integrate Google Analytics to help understand the needs of your customers to develop a more market-based advertising strategy.